A great deal of time and effort goes into the creation and development of each and every one our items — from the selection of the leather and canvas, through to making our first trial-samples and testing them.
In the time it takes some fashion brands to design 60-70 "fast" styles per season, we are happy with two. We think our Ruc Tote is one of the very best in the world: It took 2 years and 9 prototypes to perfect. For us, luggage and accessories are the heart of the brand, not an add-on or an afterthought.
In our opinion, with this approach our customers are the winners and are getting the best value, which means we are too. Take a look at our products and you'll see why.